Smarter border management could add $401bn to global GDP by 2035
A new report by the World Travel & Tourism Council (WTTC), in partnership with SITA, shows that smarter border management could boost the global economy by $401 billion and create 14 million jobs across G20, EU, and African Union countries by 2035.
The Better Borders report argues that adopting digital technologies and modern visa policies can transform borders into national assets, enhancing security, tourism, and economic competitiveness. Travel and tourism are forecast to reach $16.5 trillion in global GDP by 2035, accounting for 12.5% of the world’s workforce, making border modernisation a strategic priority.
The report outlines six principles and 18 recommended actions, including full digitalisation of visas, adoption of digital identities and biometric technologies, pre-clearance of travellers, and improved cross-agency cooperation to streamline border processes and enhance traveller trust.
WTTC Interim CEO Gloria Guevara said technology enables “stronger borders and smoother travel,” allowing governments to increase security while improving traveller experience. Pedro Alves, Senior Vice President at SITA, added that modern borders must be dynamic, integrated, and data-driven, enabling faster decisions and better resource allocation.
Examples of successful border modernisation include the U.S., which uses biometric facial comparison at 238 airports; the UAE, where AI reduces visa processing times to hours; and Australia, which uses SmartGates to process arrivals and departures efficiently, reducing border clearance times.
The report notes that 75% of travellers prefer biometrics over manual processes, and 85% are willing to share data in advance for a smoother experience. WTTC and SITA urge governments to act now to create “Better Borders,” balancing security with seamless travel and unlocking economic, social, and reputational benefits.
